Guinness 9000 Year Lease Round
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In 1759, Arthur Guinness signed a 9,000-year lease for the St. James's Gate Brewery in Dublin. The lease was for an annual rent of £45, and it is often cited as a symbol of his long-term vision and confidence in the brewery's future. He was just 34 when he signed on to a then-disused four-acre brewery site, and began by brewing ale. He quickly built up a successful trade and, in the 1770s, he began brewing a new type of English beer – called porter. It was so successful that by 1799 he brewed his last ale and decided to concentrate solely on the now-famous black stuff.
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