If you have your hands on a keg of Pliny The Elder Double IPA, then you are in rare company indeed. A world-class beer and seven-time champion as Americas best is a legend among craft beer enthusiasts. This reputation, combined with Russian River Brewing Company’s limited production and select market distribution approach, drives a sense of scarcity that outpaces availability. Bars around the country clamor for it, but can’t always get it. So if you have it, and you tap it, they will come…

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