LOOK!! There are oranges everywhere! Leveraging audience familiarity, any self-respecting sequel movie franchise will continue beyond the trilogy and proceed confidently with a long-term cinematic universe strategy. A Citrus Universe, if you will. “Killer Oranges” Episodes IV, V and VI? Coming soon to a sidewalk near you, folks! To drive success, you’ll need to build upon brand recognition and maximize fan engagement through merchandise, cross-platform content and social media. Just work on that title, though.

EPISODE IV

03.07.26