Why are big red buttons so irresistible? Tell us not to press them, and suddenly they demand to be pressed! In the Cold War era, the “red button” became synonymous with sending the nukes flying. Yet today red buttons are usually emergency “kill switches” on escalators, elevators, trains, or that treadmill that’s going a little too fast. This one? It's on an arcade game, so press as many times as possible!

09.24.16